We obsess over AI with a real ROI.
Homer is built by Oblique Software — a small team in Brooklyn that builds practical AI for real businesses. We don't sell strategy decks or framework diagrams. We ship working systems, and we answer the phone when something breaks.
Who We Are
A team that has done this before.
Three operators who have spent the last decade building, scaling, and selling real software and real services to real customers.
Leadership
Lee
Co-Founder · Product
18 years of software engineering. Founded Original Fuzz, a DTC guitar strap brand that has sold over $1M on Shopify — real firsthand experience in brand building, e-commerce, and growth marketing.
Dan
Co-Founder · Growth
Scaled Electric Orange Creative into a digital marketing studio trusted by Shopify Plus, Netflix, and Mejuri. A decade of running paid media, SEO, and growth for brands where the numbers have to work.
Sivan
Co-Founder · Strategy
Built Van Ness Creative Strategies into a studio that ships high-stakes digital campaigns for major political and nonprofit organizations. Years of delivery under the kind of deadlines where the work either lands or it doesn't.
What We Do
Homer is where it starts.
Homer is a marketing intelligence platform built by Oblique Software. It connects your data sources — Analytics, Meta, Shopify, Search Console, and more — and builds a self-improving knowledge base so your AI actually knows your business.
It's a data analyst that never sleeps. A morning email telling you what changed. A smart chat that answers real questions with your real data.
Visit oblique.software for the full story on our studio.
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