Homer finds it.
Homer connects your ad platforms, analytics, store, and email, audits the whole stack with AI, then watches it around the clock — flagging wasted spend, missed opportunities, and anomalies the moment they appear. Think Sentry, for your marketing dollars.
Just enter your website for your audit. No credit card, no commitment.
See Homer in Action
Homer connects your marketing data — Analytics, Meta, Shopify, Search Console, and more — audits it, and monitors it continuously, turning it into intelligence your team and your AI agents can actually use.
acmeoutfitters.com
Revenue
+24.2%
$48,210
+31.6%
$48,210
Organic Traffic
+18.3%
12,847
+22.1%
12,847
Organic Revenue
+12.4%
$9,840
+16.8%
$9,840
Total Sales
+21.8%
$61,390
+34%
$61,390
Orders
+17.2%
1,148
+26.5%
1,148
Avg Order Value
+3.9%
$53
+5.8%
$53
Cost per acquisition jumped from $18.40 to $24.70 with frequency at 3.2 — classic creative fatigue. Flagged this morning, weeks before a monthly report would have caught it.
The Trail Boots collection page is driving the lift, converting at 4.8% vs a 2.6% site average. Search Console shows three new page-one keywords behind it.
Live product components with sample data — not a mockup
The Problem
Wasted ad spend hides in channel averages. Attribution double-counts the same sale. Anomalies surface weeks late in dashboards nobody checks. And every platform grades its own homework — none of them will ever tell you to spend less. Someone independent should be checking.
Channel-level ROAS looks fine while individual campaigns bleed. Overlapping audiences, brand-term cannibalization, creative fatigue — the waste lives one level deeper than your dashboard.
Meta says Meta is working. Google says Google is working. They can't all be right — and none of them will ever recommend you spend less.
A broken pixel, a runaway campaign, a landing page that quietly stopped converting. You find out at the end of the month, after the money is gone.
The keyword you almost rank for. The page one tweak from converting. The audience you haven't tried. The data knows — but you don't have a data team watching it.
What You Get
Homer monitors your data around the clock — catching anomalies, spotting trends, and surfacing insights before you'd ever notice them yourself. You just get the briefing.
What changed overnight across all your channels. Waiting in your inbox before you've had coffee.
Sessions
+12.4%
2,148
Revenue
+8.1%
$4,820
Meta CPA
+34%
$24.70
Conv. Rate
+0.4%
3.2%
Ask questions in plain English. Get answers from your real data, not generic AI guesses.
You
How did our spring campaign perform vs last year?
Homer
Revenue
+23%
$142K vs $115K
Ad Spend
-18%
$41.8K vs $51.0K
ROAS
3.4x
was 2.1x
Improvement primarily driven by the Spring Lookbook landing page, converting at 4.8% vs. 2.1% last year.
Homer watches your metrics 24/7 and flags anything unusual before you'd notice it yourself.
Anomaly
Meta CPA spiked 34% on Prospecting — Broad. Cost per acquisition jumped from $18.40 to $24.70. Frequency hit 3.2 — likely audience fatigue. Consider refreshing creative or narrowing the audience.
Homer sees across all your platforms at once. It connects the dots no human would catch.
Opportunity
Meta spend and organic search are correlated with a 48-hour lag. When ad spend increases, branded search volume follows 2 days later. Consider increasing brand terms bid to capture this halo.
Integrations
Homer doesn't lock you into one AI platform. Your business knowledge is portable, encrypted, and ready to use with any tool your team already works with. Connect your data once — Homer remembers the context across all of them.
Google Analytics
Web Analytics
Meta Ads
Paid Social
Shopify
E-Commerce
Search Console
SEO
Google Ads
Paid Search
Your data and knowledge base belong to you. Export anytime. No walled gardens. No vendor lock-in.
Your business data is encrypted at rest and in transit. We never share it with other customers or use it to train AI models.
Homer works with any AI agent — one knowledge base, every AI tool your team uses. No lock-in to a single platform.
A Letter from Our Co-Founder
Let me tell you a story about two rock-and-rollers that met at a startup in Brooklyn. It was the Web 2.0 era.
They were born at the right time to grow up playing Duck Hunt on the NES. They pirated Pavement and Elliot Smith songs on their high school's T1 line. They built Myspace pages. They came of age during the aftermath of 9/11 in New York City. They still remember where they were when Steve Jobs dropped the iPhone.
Then, a couple months before the 2008 financial crisis hit, they decided to hang their shingle. So, they started a marketing agency in a Greenpoint, Brooklyn apartment. On Mondays, they'd walk to a deli on Manhattan Ave and buy some bread and a pound of Boar's Head. By Friday, the turkey would be stretching thin.
As the economy recovered, their client list started to grow. Another founder joined and added rocket fuel. It grew into two thriving agencies that have worked with some of the biggest brands in the world.
But another wave hit — this one named ChatGPT.
Enter Homer
Homer is their (our) response to yet another sea change in technology. It's the type of platform we knew we'd need in an AI-first world. So we got to work building the tools we needed to do better work for our clients.
With Homer on your team, you'll always know what's happening in your business before anything becomes a problem. Let's head into the future together.
Lee McAlilly
Co-founder
From the Teams Using Homer
“Homer is saving us hours every week on every client by automatically compiling data from sources like Google Analytics and Search Console into polished weekly reports. Multiply that across our entire client base, and we're saving 30–40 hours a week — just on reporting alone. The time savings with Homer compound immediately, freeing up our team to focus on strategy instead of spreadsheets.”Jenna Eslinger · Director of Client Success, Electric Orange Creative
“We couldn't find anything to help us track the pacing of our ads until we built Homer. Before that we were doing this manually in spreadsheets. It's saved us a ton of time and cut down on expensive mistakes.”Eliot Walden · Paid Media, Electric Orange
“I'm freed from pivot tables in Google Sheets and focus on the creative ways we can add value and move the needle for our clients.”Jonathan Tattoni · Paid Media, Electric Orange
“I can log into Homer at any time and instantly know what's happening across all of our clients. Issues that need to come to my attention have already been flagged.”Dan Murphy · CEO, Electric Orange
“Homer has suggestions for improvements to our campaigns first thing every morning. It connects dots that we don't see.”Sarah Denbigh · SEO Team, Electric Orange
FAQ
We make it very simple to connect your key metrics and get Homer working for you. Homer will immediately give you a dashboard of your key metrics and start monitoring your data for insights. No more jumping between different analytics tools and apps. No futzing with complicated data pipelines and engineers. It only takes a few clicks to install your key metrics.
One of the benefits of getting your data organized in Homer is you'll be set up perfectly to provide the right context to the AI models you work with. This becomes a compounding feedback loop, and of course, it's all secure and private.
ChatGPT doesn't know your business. Homer connects to your actual data sources and builds a persistent, growing knowledge base specific to your company. It's the difference between asking a stranger and asking your data team.
Right now we support Google Analytics, Google Search Console, Google Ads, Meta Ads, Microsoft Ads, and Shopify. We'll have support for many more coming soon. If there's a channel that you'd like us to support, let us know and we can bump it up in our roadmap.
Yes. Homer uses read-only connections. We never store raw credentials. Your data is encrypted at rest and in transit. We never share your data with other customers or use it to train AI models.
A free first-pass analysis of your marketing — we call it the Initial Marketing Audit because it runs before any private data is connected. It shows where you're leaving money on the table: wasted spend, missed opportunities, and a dollar estimate of what it's worth each month. You keep it whether you sign up or not.
Yes. Monthly billing, cancel anytime. Your data exports are always available. No lock-in, no penalties.
Get Started
Enter your website URL and Homer's AI will audit your marketing stack and show you where you're leaving money on the table — free, no strings attached.
Takes 2 minutes. Your audit is delivered to your inbox.