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Too much information is no information.

Tweet by Aaron Levie, CEO of Box about the importance of the data context to AI agents

The modern marketer, founder, or team lead is drowning in data. Website analytics. Ad campaigns. Conversion rates. SEO rankings. Competitor launches. Social posts. Likes. Reviews. Impressions. Click-throughs. It never ends.

The real challenge isn't just having AI. It's providing it the right context. The right inputs. Your metrics. Your timelines. Your goals. Your digital exhaust.

But what if you had your own personal analytics department, powered by AI?

Today, that's possible. AI is only as useful as its context.

That's where Homer comes in.

Homer connects to your data sources—analytics, ad platforms, content, CRM, and more—and builds a living, searchable, AI-ready context of your data, then gets to work finding insights and flagging anomalies.

You don't get charts you'll never check. You get real insights. A fractional CMO with a team of data engineers. A partner that sees the whole field and tells you what matters now. In bite size, actionable form.

From noise to narrative. From raw data to real action. Just connect your data, and let Homer handle it.

Your personal data analyst

Using Homer is like having an expert data analyst, marketing strategist, and fractional CMO. It's the foundation for building an in-house marketing team for a fraction of the cost with AI tools that never sleep, never get sick, and never complain. It only takes a few clicks to get started.

Monitor your data for insights and anomalies

There's more to AI than just chatbots. AI works best when you can schedule it to run in the background.

Homer will monitor your data for insights and alert you when something is amiss.

A dashboard that actively works for you

Your Homer dashboard actively works in the background to monitor and flag the changes in your data that you need to pay attention to.

Of course, you can customize your it to your heart's content.

How it works

  1. Step 1 Connect your data We support popular data sources like Google Analytics and Meta Ads
  2. Step 2 Homer starts monitoring your data It alerts you when something is amiss and mines your data for insights
  3. Step 3 You start saving time ...and getting better results

Hire your new data analyst and marketing strategist that never sleeps

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It's time to start saving time

Try it for free

Why we built this

Let me tell you a story about two rock-and-rollers that met at a startup in Brooklyn. It was the Web 2.0 era.

They were born at the right time to grow up playing Duck Hunt on the NES. They pirated Pavement and Elliot Smith songs on their high school's T1 line. They built Myspace pages. They came of age during the aftermath of 9/11 in New York City. They still remember where they were when Steve Jobs dropped the iPhone.

Then, a couple months before the 2008 financial crisis hit, they decided to hang their shingle. So, they started a marketing agency in a Greenpoint, Brooklyn apartment. On Mondays, they’d walk to a deli on Manhattan Ave and buy some bread and a pound of Boar’s Head. By Friday, the turkey would be stretching thin.

As the economy recovered, their client list started to grow. Another founder joined and added rocket fuel. It grew into two thriving agencies that have worked with some of the biggest brands in the world.

But another wave hit—this one named ChatGPT.

Enter Homer

Homer is their (our) response to yet another sea change in technology. It's the type of platform we knew we'd need in an AI-first world. So we got to work building the tools we needed to do better work for our clients.

With Homer on your team, you'll always know what's happening in your business before anything becomes a problem. Let's head into the future together.

Co-founder Lee McAlilly's Signature
Our Co-founder and Chief Product Officer Lee McAlilly
Lee McAlilly
Co-founder

Testimonials

15 hours of work. Now just 15 minutes.

“Homer is saving us hours every week on every client by automatically compiling data from sources like Google Analytics and Search Console into polished weekly reports. Multiply that across our entire client base, and we’re saving 30–40 hours a week—just on reporting alone. The time savings with Homer compound immediately, freeing up our team to focus on strategy instead of spreadsheets.”

Jenna Eslinger, Director of Client Success at Electric Orange Creative
Jenna Eslinger
Director of Client Success, Electric Orange Creative
Electric Orange Creative logo

“We couldn't find anything to help us track the pacing of our ads until we built Homer. Before that we were doing this manually in spreadsheets. It's saved us a ton of time and cut down on expensive mistakes.”

Eliot Walden
                  Partner and Director of Paid Media at Electric Orange Creative
Eliot Walden
Electric Orange

“I'm freed up to do less manual labor in Google Sheets and focus on the creative ways we can add value and move the needle for our clients.”

Jonathan
                  Tattoni Associate Director of Paid Media at Electric Orange Creative
Jonathan Tattoni
Paid Media, Samplize

“I can log into Homer at any time and instantly know what's happening across all of our clients. Issues that need to come to my attention have already been flagged.”

Daniel Murphy, Co-founder and CEO at Electric Orange Creative
Dan Murphy
CEO, Electric Orange

“Homer has suggestions for improvements to our campaigns first thing every morning. It connects dots that we don't see.”

Sarah Denbigh, Account Manager at Electric Orange Creative
Sarah Denbigh
SEO Team, Netflix

Frequently asked questions

How does Homer work?
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How much does it cost?
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How can I sign up and get started?
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Am I required to do an setup call?
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What data integrations do you support?
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Can you build a custom AI workflow specific to my business?
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